CHIANG MAI CDE 2026 · 9 พฤษภาคม 2026

AI และอนาคตของอุตสาหกรรมดิจิทัล

AI and the Future of the Digital Industry

DigiX 2026 NDEA Chiang Mai 3 hours · 2 sessions

วันนี้ · Agenda

3 ชั่วโมง · 2 sessions

Session 1 = AI และอนาคตของอุตสาหกรรมดิจิทัล (60 นาที). พักเบรก 15 นาที. Session 2 = AI Use Cases in Industry (120 นาที, 4 deep dives + 4 lightning rounds).

Session 1 · 60 min

AI และอนาคตของอุตสาหกรรมดิจิทัล

3 acts: Era 3 inflection · SEA / Thailand / Chiang Mai zoom · Monday-ready playbook for entrepreneurs, builders, investors.

Break · 15 min

พักเบรก

Networking + stage reset. Speaker available off-mic for follow-up questions.

Session 2 · 120 min

AI Use Cases in Industry

4 deep dives (AgriTech · TourismTech · HealthTech · Smart City) + 4 lightning rounds + funding ladder + 9-day hackathon playbook.

References · Slide Sources

Sources cited in the deck

Every claim, dataset, demo, and case study referenced across the 64 main-deck slides (Session 1 + Break + Session 2). Appendix slides (65–120) are excluded. Timestamps are cumulative speaker cues from the embedded notes.

Session 1 — AI และอนาคตของอุตสาหกรรมดิจิทัล

Slide 0301:00

Krungsri Finnovate Partnership Snapshot

60 companies · 90 startup engagements · 195 collaborative projects across 11 sectors (2017–2026) — bank–startup ecosystem grid.

Slide 0402:30

Whale Technology — Gaze Detection

Real-time customer-attention heatmap from in-store cameras. Thai retail; agentic vision in production.

Slide 0504:00

Whale Technology — Re-Identification (ReID)

Cross-store customer memory using skeleton + clothing + gait. Privacy-aware (no facial features stored).

Slide 0909:30

Google Duplex (2018)

Era 2 milestone — AI placing real phone calls on behalf of users. Used as the contrast to Era 3 agentic systems.

Slide 1111:30

NVIDIA · Jensen Huang on Agentic AI

NVIDIA CEO framing 2026 as "the year of Agentic AI"; supporting evidence from McKinsey's 90% SEA pilot intent stat.

Slide 1211:00

Thailand AI — Already Shipped

3 deployments at scale: DMIND (mental health) · ListenField (smart farming) · ThaiLLM v2 (sovereign LLM stack). Each detailed below.

Slide 1416:30

ThaiLLM Sovereign Stack

4 open-source Thai LLMs — download, fine-tune, deploy without sending data overseas.

Slide 1518:30

4 Hyperscalers in Thailand

AWS Asia Pacific (Bangkok) ap-southeast-7 opened 2025 · Google Cloud Bangkok Region opened January 2026 · Alibaba Cloud Bangkok DC operational · Microsoft Azure × True IDC announced May 2024 (under construction).

Slide 1709:00

McKinsey · State of AI in SEA · Feb 2026

n=330 across 6 SEA countries. 46% of SEA companies are scaling/fully scaled AI vs 35% global average. 0% of SEA companies report no AI usage at all.

Slide 1810:30

McKinsey — Agentic AI Readiness by Function

9 in 10 SEA companies will pilot Agentic AI in 2026. Function readiness: IT 37% scaling · Manufacturing 71% piloting · Sales/marketing 71% piloting. Whale Visual Language Model shown as live Thai example.

Slide 19

McKinsey — The Experimentation Trap

60% of SEA firms see <5% EBIT impact from AI · 41% have experienced losses from AI inaccuracy · only 6% are "high performers" capturing 11%+ EBIT impact.

Slide 2029:30

Pearson Global Learner Survey 2025

Thai learners aged 16–24 use Gen AI at 90.29% — #1 in ASEAN, ahead of Singapore, Vietnam, Malaysia.

Slide 2131:30

Salesforce · State of AI in Asia 2025

80% of Thai consumers use AI tools regularly · only 13% extract full value · 67% gap = the addressable market for Thai AI builders.

Slide 2233:30

Thailand AI Market Size

~฿48B in 2026 → ฿130B by 2030. CAGR ~22%. Software/Platform ~50%, Services ~30%, Hardware ~20%.

Slide 2335:30

Real Deployments in Thailand 2026

Three traditional industries running AI at full scale today: Healthcare (Inspectra CXR), Agriculture (ListenField), Retail (Wacoal × Google Cloud Virtual Try-On). Each detailed in Session 2.

Slide 2622:00

Sertis Vision — Manufacturing AI

Thai-built computer-vision platform for production-line defect detection. Founded 2014, Bangkok.

Slide 27104:00

BMA Songkran Face-Detection

Public BMA Command Center clip used during Songkran 2026. Live deployment under PDPA DPIA + community consultation.

Slide 2939:30

StartupBlink Global Startup Ecosystem Index 2025

Chiang Mai #716 globally · #3 in Thailand · +12.7% growth · ahead of Da Nang and Cebu in SEA peer comparison.

Slide 3245:30

5 Rules Before You Prototype

Original speaker framework — Pain (frequent + expensive) · Tool (already exists) · Data (yours, not corpus) · ROI (1–3 months) · Kill switch (defined day 1).

Slide 3452:00

Capital Ladder · 5 stages

Bootstrap → Family/Grant → Angel/Pre-A → Seed VC → Series A. KFIN bridges stages 3–5 with FinnoEfra · Finnoventure I (฿2.7B) · Finnoverse.

Slide 3688:00

Founder Nova Bootcamp Batch 02

Krungsri Finnovate × TEDFUND · 28–29 May 2026 · Krungsri HQ Rama III. Application deadline 15 May 2026. No fee, selective admission.

Session 2 — AI Use Cases in Industry

Slide 3965:00

AgriTech Sector Overview

Thai AgriTech market USD 80M (2023) → USD 114M (2029), CAGR 6.08%. Coverage: HandySense (NECTEC) · ListenField · Huawei Cloud + MDES Pangu · depa+Krungsri IoT/drone loans (15K accounts, 2024) · CMU FINNv2.5 paper (Jan 2026).

Slide 4067:00

ListenField — AgriTech Case A

30,000 farmers across 5 countries · +20% measured productivity · 44–68% CO₂ reduction in managed plots. IFC + ADB funded · TH+JP offices.

Slide 42~69:30

Ricult — AgriTech Case B (KFIN portfolio)

MIT Media Lab spin-off · Bill & Melinda Gates Foundation funded · 1M+ smallholders across ASEAN · 60% of revenue from data sales to banks & sugar mills (not from farmers).

Slide 44

TourismTech Sector Overview (TAT)

2025 actuals: 32.97M international arrivals (−7.23% YoY), $48.8B revenue. Thailand Digital Arrival Card (TDAC) effective 1 May 2025. 2026 TAT target: 34.9–36.7M arrivals · ฿2.78–2.79T total tourism revenue.

Slide 45~76:00

Klook — TourismTech Case A (KFIN unicorn)

1 of 4 KFIN-portfolio unicorns. AI-driven personalisation + dynamic pricing across SEA. Moat: human curators per city. Local-knowledge gap = unfair advantage for Chiang Mai builders.

Slide 4780:00

BusX — TourismTech Case B (Local demo)

Public-transit booking AI deployed for intercity bus + minibus + tourist transport. Pattern for the 9-day "NorthGuide" hackathon LINE bot using Typhoon 2 multilingual + LINE Messaging API.

Slide 49

HealthTech Sector Overview (TDRI)

Thailand enters Super-Aged Society 2031–2036 (60+ > 28%). Silver Economy projected ~฿3.5T by 2033. Aged-care spend ~฿2.18T/yr (government share ~฿660B).

Slide 5087:00

Perceptra Inspectra CXR — HealthTech Case A

First Thai medical AI with Thai FDA + Singapore HSA approval. 1.9M chest X-rays (47% Asian patients). Deployed in 90+ Thai hospitals incl. Siriraj & BDMS network. 2-second inference · −40% radiologist workload · part of AstraZeneca A.Catalyst Network Thailand Hub.

Slide 24~92:30

DMIND — HealthTech Case B (Mental Health)

Chulalongkorn MED + ENG · LINE หมอพร้อม integration · 188,202 users (Apr 2022 – Sep 2023) · AUC 0.88 · 100% follow-up of 1,388 red-zone cases via the 1323 hotline. Peer-reviewed in Chulalongkorn Medical Journal Vol 68 Iss 4 (2024).

Slide 52

Smart City Sector Overview (depa)

depa target: 105 Smart Cities by 2027 (currently 37 across 25 provinces, ฿11.9B invested). Mae Hia "ดีเลิศ" Smart City Solutions Award 2025 (5 Nov 2025). Traffy Fondue: 17K orgs · 1.37M reports · 77% resolution rate.

Slide 53~103:30

Mae Hia Smart City — Smart City Case B

เทศบาลเมืองแม่เหียะ · 24 sq.km tessaban near Chiang Mai · Food Waste Award 2025 (ดีเลิศ) with CMU partnership. One of 37 depa Smart Cities since 2023.

Slide 55103:00

Traffy Fondue — Smart City Case A

NECTEC civic-complaint chatbot · 17,000+ organisations · 1.37M cumulative reports (Feb 2025). BMA usage: 865K complaints / 700K resolved. NBTC adopted Aug 2024 · English version April 2024.

Slide 57~120:00

Wacoal × Google Cloud Virtual Try-On

60-year Thai brand · Q1 2026 launch · scaling to 1,000+ store partners. McKinsey "Redesign workflow" archetype (55% of high performers vs 29% baseline). Reproducible 9-day pattern with AWS Rekognition Custom Labels + GenAI Application Builder.

Slide 59

Khanmigo — EduTech Lightning (Global Reference)

Khan Academy AI tutor on a GPT-4 backbone · 34+ languages · 700K+ students by 2024–25 · Khan Academy × Microsoft partnership 2024. Not yet in Thailand → gap for a Thai-language equivalent.

Slide 61155:00

Chiang Mai as AI Hub — Closing Rally

Four ingredients Singapore lacks: Lanna culture + hill-tribe diversity (cultural moat) · CMU + Forbes top-8 (talent + recognition) · KFIN + depa + NIA (in-country capital) · Northern Thai pain (PM2.5 · agritech · super-aged tourism = paying customers).

Speaker

Stay in touch

For follow-up questions, founder pitches, or to share what you build Monday.

Thanajade Dechananthachai

Engineering Manager · Krungsri Nimble